its a hard world, but pete is correct. its about interesting and forward moving sites now. content has to be relevant, links need to say what they are and link to a relevant page, no 'click here' just make the word the link. pictures should be named what they are as google cant see pics so it reads the name and the tx behind it, so if its a vr6 then call the filename that and label it vr6 too. make sure you keep the site up to date, add pages, new content etc so google thinks its worth coming back, if it doesnt change or update google will slow down return visits, they want to see interesting