attendance for smaller clubs is 90% of the revenue, but the likes of man utd / chelsea / liverpool are world renowned, with big asian followings to boot, there attendance revenue on match day is probably the tip of the iceberg when you consider global merchandising of them etc. I agree they are all in massive debt, but the money is still there. Its like Rover, they had massive debt and went bankrupt, but they were still raking it in, the board were just irresponsible money grabbers who didnt want to pay off the debts. If you think for example liverpool are in £100m of debt, how mucha re the o